What is the global market opportunity for your company, product, and brand?
Which elements of brand reputation should we focus on to improve purchase and loyalty?
What product features and functionality should we add to increase share while improving margins?
Who are our best customers and why do they prefer our products or services to our competitor’s?
Knowledge Bank
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For over ten years, Cisco’s Certifications and Training program has defined the standard for exper...
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Quantitative
Illuminas has a long history of developing quantitative market research solutions that solve our clients’ toughest business questions. Explore our solutions today to see how we can help get you the answers you need.
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Qualitative
Want to understand your marketplace on a deeper level? Qualitative market research allows you to explore the unencumbered attitudes, perceptions, behaviors and aspirations of your marketplace to provide rich insight into your business challenges.
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Enlighten. Empower.
Illuminas is a marketing intelligence agency that helps emerging and established companies derive long-term economic value from research- driven intelligence. Our research solutions are based on the premise that you must accurately diagnose the business issues, effectively predict potential business impacts, and deliver actionable intelligence and not just data.
We understand that creating sustainable economic value depends on your company’s ability to consistently outsmart the competition.
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Testimonials
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“I can sleep nights when Illuminas is on the job.”
- Dr. Hernando Gonzalez, Ph.D.
Senior Manager, Corporate Market Research
Sun Microsystems
“We demand a lot from our partners, and Illuminas always delivers. They're really a partner, not a market research vendor. And we have a VERY short list of partners. They are in our Inner Circle.”
- Dr. Hernando Gonzalez, Ph.D.
Sun Microsystems
“Illuminas has the credibility. The others have the name. They know our business so well, it's as if they're actually in Cisco's Corporate Positioning Team.”
- Chris Beveridge
Cisco Systems
“Illuminas aims to please. They ramp up quickly; don't nickel and dime us to death. Ultimately, they want to get it right. They don't need hand holding, and that's very important to me. Plus, they make me feel like I'm their only client.”
- Leah Morrison
Cisco WebEx
“Illuminas takes critical business issues and translates them into powerful research.”
- JohnVolkmann
AMD
“MIT, Stanford, McKinsey, Harvard, Princeton and Illuminas - I put them all in the same category for research.”
- Chris Beveridge
Cisco Systems
“Illuminas is amazing at what they do.”
- Randy Burgess
Brand Strategy, Advertising & Creative Group Manager
VMWare
“Illuminas is on the short list for all research requests and proposals.”
- Yvonne Shu
Worldwide Marketing
Autodesk
“When you work with Illuminas, you get more than data. You get thought leadership.”
- Ron Ricci
VP of Corporate Positioning
Cisco Systems
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